Commercial leadership and automation · food manufacturers We run commercial strategy for food manufacturers. Now we also simplify their processes with AI.
We have spent more than ten years on food-industry management committees: deciding what to sell, to whom and at what price, and negotiating it with the retail chains. AI has changed the way we work and given us back a lot of time. Now we bring that same method to your company: we analyse your processes and automate them to fit you.
We don’t come from selling software:
we come from running factories.
Javier Aguilera, founder of ENES. Former managing director in the food industry. LinkedIn ↗
Choose what you need
Commercial strategy and hands-on support
Commercial and strategic leadership a few days a month: what to sell, to whom, at what price and how to deliver it, negotiation with the retail chains included.
See fractional commercial leadership 02Process analysis and automation
We find where the hours go and automate them with AI: orders and ERP, invoices, documents, quotes, quality and logistics.
See what we automateTap one of the two options to see its services and pricing.
+15 retail chains under contract€0 → €6M in 5 years, a company built from scratch
The problem · hours lost on orders, invoices and reports Every week, your people lose hours on work that adds nothing.
It’s normal for a growing manufacturer: the ERP on one side, Excel on the other and email in between. Every manual copy is time lost and a potential error.
See where the hours goHide
Orders keyed in twice
From email to the ERP, and from the ERP to the production spreadsheet. Every manual step delays dispatch and opens the door to a short delivery.
Invoices and documents moved by hand
Download, rename, file and forward to the accountant. Every day, by people who should be doing something else.
Reports that arrive late
Sales, service levels or stock pieced together by hand. By the time the figure is ready, the decision has already been made without it.
What we automate · AI automation in food We start in the office and work through to the factory.
Six areas of work; almost every client starts with the office, because results show within weeks. More detail in AI automation for food manufacturers.
See all six areasHide
Office on autopilot
- Supplier invoices read and posted, sent to your accountant in their format
- Invoicing, reconciliation and overdue payment alerts
- Email sorted: orders, issues, invoices
- Every document files itself in the right folder
Sales in order
- Customers, contacts, price lists, terms and rebates in one place
- Retail chain meetings prepared on one page
- Proposals and cost breakdowns from templates, with each chain’s margin
Operations and service
- Automatic daily reports from your ERP
- Order control and 3-day production forecast
- Service level by customer and product, with alerts
- Guided cold-store stock counts from a phone
Quality and documentation
- Product specs for retail chains from a single database
- Quality records organised and instantly searchable
- Product photos ready for AECOC and online shops
Bespoke tools
- Your own software when off-the-shelf falls short: logistics, warehouse, picking, planning
- Designed around how your plant actually works
Training and adoption
- 4-hour workshops using your own documents
- Every manager with their own AI assistant set up
- Meeting minutes dictated on the way out, with tasks per person
How we work · roll-out in three steps Three steps. We start with the first, and it’s free.
We hand over every automation working, with your team trained. Then we stay on to keep it working.
See the three stepsHide
30-minute call
You tell us how you work and what takes up most of your hours. We tell you what fits and what it costs.
FreeRoll-out
Modules are connected in one session; bespoke work, in days agreed before we start. Everything is handed over working, with the team trained.
From ½ dayMaintenance
We monitor, fix and improve the system every month. If your ERP changes, we adapt it.
Monthly feeReal cases · automation in food factories It isn’t theory: it’s how we work ourselves.
Everything we offer, we use every day in our own operation and in our clients’. Here is what it does, without going into how it works under the bonnet.
See all eight casesHide
Presentations and strategy with each customer’s full context
Everything about a customer (history, sales, terms, emails and meetings) in a single context. From there come the presentation, the account plan and the negotiation strategy.
You walk into every retail chain with a plan that knows the whole story.
Quotes and proposals in minutes
Using your price lists, cost breakdowns and terms, the quote and the sales proposal come out in minutes, in your branding and ready to send.
You answer the chain the same day, not next week.
Daily order control from the ERP
Every morning, the order list becomes a three-day control: backlog, stock and production required.
Production knows what to make without building a spreadsheet.
Minutes that write themselves
Leaving a meeting, you dictate notes for two minutes and get the minutes, the decisions and the tasks per person.
The customer gets the minutes the same day.
An email archive that searches itself
A quote, an agreement or a document buried in years of email turns up in minutes: more than 40,000 messages reviewed in one go.
Nobody wastes a morning hunting for an attachment.
Service level by retail chain
The ERP export produces the report on on-time delivery, shortages and delays by customer and product.
You arrive at the chain meeting with the data before they have it.
An assistant for every manager
A quality director works every day with her own AI assistant, using her documents and procedures.
Every manager sorts out in minutes what used to take hours.
Bespoke logistics software
Barcode-based cold-store stock, automatic picking and a ten-day production plan, built for a real plant.
The tool fits you, not the other way round.
Modules · ready to roll out Three modules. Built around your business.
They run inside your own Claude, connected to your email and folders, and adapt to your documents and your customers. They are connected in a single session, and a monthly fee keeps them running.
See the modules and pricingHide
Quotes, specs and catalogue in minutes
- Quotes, proposals and presentations in your branding
- Product technical and logistics specs
- Product catalogue always up to date
- Customer brief before every visit
- Dictated minutes and automatic follow-up
Your numbers, every morning
- Daily report at 8:00 from your ERP
- Sales, margin, service and cash
- Alerts when something goes out of range
- Meetings prepared with data, not opinions
Everything your company knows, in one place
- Past email and folders, organised
- Live profile for each customer, supplier and project
- A context file that feeds the other modules
- Ask it: “What price did we give X in 2024?”
- Always in your own cloud, never in ours
- 1
Claude in your name
Team or Enterprise; Pro if it’s just you. If you don’t have it, we sign up together.
- 2
We connect email and folders
Using Claude’s official connectors for Microsoft 365 or Google Workspace. You grant the permission and you can revoke it.
- 3
We install and test
We switch the module on and test it on real documents. Any remaining days go on fine-tuning templates and training the team.
Roll-out day: €800. The number of days is set in the proposal; the last one is always for training and handover. The fee includes maintenance, adjustments and support with a 48 h response. Prices exclude VAT. Modules require Claude (Team or Enterprise; Pro if it’s just you) in the client’s name, which is not included in the fee. Your data and everything the modules produce are yours; each module’s plugin and tools belong to ENES and are used for as long as the fee is paid (what’s yours and what’s ours).
Pricing · €800 per day, expenses at cost By the day. No surprises.
We work by the day at €800, with travel and subsistence at cost, itemised on the invoice. Fractional commercial leadership: €3,000 to €8,000 a month.
See the pricing detailsHide
With your team, alongside your customers or on your projects. On site or remote.
Mileage at €0.32/km, €20 daily subsistence and hotels up to €150 a night, itemised on the service invoice.
Prices exclude VAT. Invoiced on the 1st of each month. Bespoke development by the day: owned by the client, code included. Modules: licence to use while the fee is paid; data and outputs always belong to the client. The team’s software licences in the client’s name.
The first call is free. Thirty minutes to see where your hours go and what fits: training, modules or bespoke development.
Your data · what’s yours and what’s ours Your data stays under your roof.
The question everyone asks before we start. The answer is in the contract.
See what’s yours and what’s oursHide
Your data, in your accounts
Email, documents, reports and everything the modules produce are stored in your systems, in the EU. We process it with business-grade AI, keeping no copies.
Access you control
The modules connect through a permission your administrator grants, only to the mailboxes and folders agreed. You revoke it in one click.
What’s yours is yours
Your data and everything we produce with it. And the bespoke development you pay for by the day, code included. If we ever stop, everything stays with you, in order.
- Your data, emails and documents
- Everything the modules produce: reports, quotes, specs, minutes
- Folders, context file and organised knowledge
- Bespoke development paid by the day, code included
- Each module’s plugin: instructions, rules and templates
- The calculation and generation tools, active with your licence key
- Daily monitoring, fixes and improvements
The modules run inside your own Claude, connected to your email and folders. What we provide is the same for every client: that’s why a module costs a fee rather than a project, and every improvement reaches you without paying for another roll-out. If you cancel, your licence is switched off and you keep everything it has produced. If you’d rather it were 100% yours, we build it to measure.
NDA and data processing agreement (GDPR) signed before we touch anything. The modules run on your own Claude account, in your name: we don’t store your data.
The challenge · selling to retail chains without a commercial lead You make great products. Selling them to the chains is another job.
It is what we see in growing manufacturers: sales hang on one or two accounts, the national chains do not reply and every negotiation takes a little more margin.
See the three signsHide
Sales hang on one or two accounts
If a chain changes buyer or range, half your turnover goes with it, with no plan B ready.
The national chains do not reply
You arrive without a category proposal, without rotation data and without knowing when they review their range.
Margin leaks in the negotiation
Rebates, promotions and logistics conceded one by one, with nobody costing the whole.
Fractional commercial leadership · for food manufacturers Commercial strategy and hands-on support, inside your committee.
We join your management committee a few days a month: what to sell, to whom, at what price and how to deliver it, negotiation with the retail chains included. More detail in fractional commercial leadership for food.
See how it worksHide
Set days each month
Days blocked in your diary, at your company and with your team.
Inside the committee
With management, production and logistics: what gets sold has to be deliverable.
Fixed + variable
An uncapped variable fee, tied to your growth and agreed from day one. We win when you grow.
Sales and retail chains
Proposal, pricing and negotiation with the retail chains, with contracts signed at more than fifteen.
Tiers and pricing · fractional commercial or strategic leadership Fractional leadership: three tiers, by days a month.
From €3,000 a month with the Essential tier (one day a week). Pricing for fractional commercial or strategic leadership, on a quarterly contract. All three tiers cover the same functions; only the time commitment changes. Automation modules are not included: they are contracted separately, with roll-out by the day and their own fee.
See the three tiers and pricingHide
- Every function
- Strategy, pricing and new products
- Direct negotiation with buyers
- The same functions
- Twice the time
- More accounts and launches at once
- The same functions
- Seat on the management committee
- Coordination with production, customer service and logistics
Leadership support
Management committee and commercial integration of acquisitions.
Due diligence support
Commercial and operational, before you buy. Fixed-scope project, quoted per deal.
Prices exclude VAT. Invoiced monthly in advance. Initial 3-month contract, renewing automatically for further 3-month periods; to opt out, give 2 months’ written notice. Travel at €0.32/km from Les Borges del Camp, €20 daily subsistence and hotels up to €150 a night, at cost on the invoice.
On all three tiers, a variable fee tied to your sales growth, against the plan and its targets, agreed from day one.
Results · commercial leadership with retail chains, 2 current clients Facts, not adjectives.
We keep our clients confidential: here we explain what we do with them. We share each project’s figures at the first visit, with their permission.
See the resultsHide
Management committee and commercial leadership
Food manufacturer
- Product offer rebuilt
- New contracts signed with retail chains
- Contingency plan after losing a key account
Customer service and logistics
Customer service reorganised
- 24 h dispatch on every account
- Daily 3-day order control
- 10-day production forecast
Fractional commercial leadership
Fresh produce grower
- New oven- and air-fryer-ready line
- Phased retail launch
- Chain-by-chain listing plan
retail chains with signed contracts, across national and regional retail, private label and foodservice.
in 5 years · company built from scratch: structure, team and every process · factory grown from 300 to 1,200 m² · IFS.
Catalogue · products developed and listed in retail From concept to shelf.
We develop the range with the buyer, lock in recipe, format and price, and roll it out chain by chain.
See the catalogueHide
| Product and development | Channel |
|---|---|
| Prepared mushrooms in trays · private labelCo-developed with the buyer, packaging and industrial scale-up | National retail · private label |
| Fresh mushroom rangeButton, portobello, shiitake, oyster and mixes · range by chain | National and international retail |
| Oven- and air-fryer-ready mushroomsRecipes in oven-, air-fryer- and microwave-safe trays · phased plan | National and regional chains |
| Ready-cooked rice in tinsRecipes ready in 2 minutes · reformulation, longer shelf life and a common multi-chain recipe | National and regional retail · private label |
| Chilled ready mealsHeat-and-eat families, own brand and private label, with a common recipe per family | National and regional retail · private label |
Sales figures and plans for each line belong to our clients: we share them at the first visit, with their permission.
FAQ · commercial leadership and automation What people ask us before we start.
Does it work with my ERP?
Yes. We build on what you already have: SAGE or other ERPs, Microsoft 365, Excel and email. We don’t ask you to change systems; we connect the ones you use.
Is my data safe?
Your data is stored in your own accounts, in the EU. The modules connect through a permission your administrator grants, limited to what we agree, and you can revoke it at any time. We process information with business-grade AI, keeping no copies, and we sign an NDA and a data processing agreement before we start.
Do I need Claude?
Yes, for the modules. They run in your own Claude account (Team or Enterprise; Pro if it’s just you), in your name and at your expense. That way your data stays in-house and everything the modules produce is always yours. If you don’t have it yet, we sign up together in the set-up session.
What do I need to set up a module?
A session of about 90 minutes with whoever manages your Microsoft 365 or Google Workspace. In it we connect Claude to your email and folders, install the module and test it on real documents. Nothing needs installing on your computers.
What happens if I cancel a module?
You keep everything that is yours: your data, documents, reports, quotes and folders, organised and in your accounts. What gets switched off is your licence for the ENES tools, which you use for as long as you pay the fee. If you want a system that is 100% yours, code included, we build it to measure, by the day.
What if something stops working?
With monthly maintenance we monitor the system, fix whatever fails and adapt it if your ERP or your data format changes.
Do I need to hire someone to use it?
No. We train your team until they use it without us. That is the deliverable: the system running and your people self-sufficient.
Where do we start and what should I prepare?
With a 30-minute call where you tell us how you work. For commercial leadership, we also use it to set a free two-hour first visit at your plant. It helps to have to hand how your orders come in, a report you put together by hand and your main customers. If we see potential, we propose what fits: training, modules, bespoke development or a leadership tier.
How much does it cost?
We work by the day at €800 excl. VAT, with travel and subsistence at cost. The first call is free, and you always get a fixed price before we start.
When will I see results?
The office is usually up and running in 3–4 weeks.
Do you work with my competitors?
In fractional commercial leadership we give category exclusivity and take on no more than four clients at a time.
Channel guides · for food manufacturers Understand the channel before you go in.
How buyers decide in grocery retail, distribution and foodservice, and what to automate first with AI in your factory.
See the five guidesHide
AI in a food factory: what to automate first and in how many days
Read guide → Grocery retailWhat a manufacturer needs to know before sitting down with Mercadona, Carrefour or Lidl
Read guide → DistributionHow organised food distribution works
Read guide → FoodserviceHow to break into foodservice and HORECA in Spain
Read guide → MethodWhat it means to be commercially ready for the channel
Read guide →Let’s talk · manufacturers in Catalonia and across Spain The first visit is to get to know each other and see where to start. No commitment.
Free. Pick a slot for a 30-min call and we’ll set the 2 h at your plant.
We work with food manufacturers in Catalonia (Lleida, Barcelona, Tarragona, Reus and Girona) and across Spain, on site or remotely.